TIPS FOR GOOD PR PRACTISE

Basically, public relations revolves around this universal fact: people act based upon their perception of things. By influencing people’s perceptions, public relations professionals try to initiate a pattern of behaviors that will lead to the achievement of an organization’s goals. Implementing a successful Public Relations strategy is a very complex process. It involves a number of techniques used in other forms of marketing which seems to confuse many of today’s business owners. First step is understanding its importance. From there you can start developing the strategies or hiring the right people for public relations services in order to get the job done effectively.

Here are couple of things that you you should pay attention to as an example of good PR practice.

Accurately and honestly communicate to your colleagues/clients the precise manner in which you plan to report on the results.

Share all relevant definitions (e.g. mentions, impressions, “top-tier”) and methods before the campaign begins for each aspect of measurement.

Any changes/revisions to methods should be quickly communicated to the client, internal or external, and approved.

Have as part of your resource library recognized, third-party sources available for validation of any aspect of your measurement plan presented to your colleagues, clients. (Don Stacks and David Michaelson. A Practitioner’s Guide to Public Relations Research, Measurement and Evaluation. Second Edition. Available in April 2014).

And here are also couple of things to avoid.

Many companies also make the mistake of not building relationships with journalists until just before a big event. You should know who the journalists are, what they are interested in and what they cover – do your homework. If you don’t know these things, don’t even bother pitching to them.

Refusing to be media trained

Anyone who will interview with the media needs to be media trained.

Practicing some basic techniques and doing some mock interviews can make a world of difference. Oftentimes an outsider can help this process along.

Even veteran spokespeople sometimes have problems. President George W. Bush was recently asked what his greatest mistake was. He said he couldn’t think of anything, a response that struck many people as arrogant.

Soon afterwards he was asked the same question again and had a response. The second time was a charm, but many people only remember that first “non-response.”

Being too narrow in your publicity activities

For many people, the publicity campaign means sending out the occasional news release.

That generally is not enough.

It’s true that PR people write news releases, but they do much more – everything from bylined articles and product reviews to podcasts and presentations.

In every case, the companies that consistently utilized a wide variety of PR tools got the best media coverage.

One comparison was particularly dramatic. The first company did a good job with its announcements. The second company got less coverage for its news releases, but maintained its visibility through contributed articles, reviews, speaking engagements and other means. The result: the second company was perceived as the industry leader; the first an “also-ran.”

Don’t limit yourself to barebones PR. Expand the scope of your program.

Implementing a successful Public Relations strategy is a very complex process. It involves a number of techniques used in other forms of marketing which seems to confuse many of today’s business owners. First step is inderstanding its importance. From there you can start developing the strategies or hiring the right people for piblic realtions services in order to get the job done

effectively.

Public Relations News, “Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”- Public Relations News

Source: Institute of Public Relations / Public Relations Services Tampa FL