PR Books

 I will go on and simply assume you have already read the PR classic books. These include How to Win Friends and Influence People, by Dale Carnegie; Crystallizing Public Opinion, by Edward L. Bernays (Freud's nephew); Confessions of an Advertising Man, byDavid Ogilvy. The current thinking is that we become a composite of the five (or so) people we spend the most time with - and some of those five spots are taken up by people we love. Upping your game, increasing your understanding and skills is vital to your career and life advancement. So, one way to make positive changes - spend more time with quality people and thinkers. For most people, the remaining open spots for the five are filled by our peers. Well, our peers are great, but most of them are on your level - that's why they're peers. But there's another option, start spending more time with industry and thought leaders, watch motivating TED talks, and read...read...read quality nonfiction books covering the topics that matter most to you. If you work in PR, then media and PR know-how should be top of that list. So, in addition to the classic PR books, here are couple of more great options for your PR library. No matter what format (hard copy, digital or audio) immerse yourself in what people who've learned the lessons already and understanding will increase with the skills following right behind that. 1.Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Mediaby Aliza Licht I have been waiting for Aliza's book to come out for a while now and can't wait to read it now that it's here. I teach a fashion public relations class at The Art Institute of Michigan and I love showing Aliza's videos to my students. Aliza has done a great job using social media to boost Donna Karan's profile and her behind-the-scenes stories make this one a must-read 2. Reputation Rules: Strategies for Building Your Company's Most Valuable Asset by Daniel Diermeier In this business, reputation is everything. Many of the public relations programs we develop focus on building a company's reputation. As we've all seen, one small event can bring a reputation down. Reputation Rules shares a number of recent case studies on how to weather the storm. 3. Rogue Elephants: One PR Girl's Fight Through the Human Jungle by Jane Hunt I love reading or hearing PR war stories from veteran practitioners and this book by Jane Hunt is just that. There are so many practitioners who get into PR from other industries and it just shows how PR is necessary in so many different industries and jobs. 4.""The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell: An enjoyable, great read which tells us how "Ideas and products and messages and behaviors spread like viruses do." Understanding the power of audiences and to whom, and how to communicate is a core necessary value for all in PR & marketing. 5." Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg I had the opportunity to hear Sandberg speak at an Adcraft event a while back and have heard amazing things about this book.Sandberg is the chief operating officer of Facebook and in 2010 she gave an inspiring presentation at a TED conference encouraging women to take a seat at the table which she explores further in this book. 6.Game change: Obama and the Clintons, McCain and Palin, and the race of a lifetime" by John Heilemann, Mark Halperin: "This shit would be really interesting if we weren't in the middle of it."-Barack Obama, September 2008. A fascinating insiders take pulling back the curtain - and media insight on the fascinating presidential campaign which saw Obama's rise to be the most powerful man in the world. 7. "Spin: How to Turn the Power of the Press to Your Advantage" by Michael S. Sitrick - Written by the founder of a major crisis PR firm, the book is an insider's guide into the world of crisis communications. It's a crisis PR handbook. 

Source: PR agency Tampa fl