Social marketing advices

Social media has increasingly become the significant driving force in marketing. So, how

does the average company or brand make the most effective use of this very important tool?

Leveraging the power of content and social marketing can help elevate your audience and

customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social marketing fundamentals. From maximizing quality to increasing your online entry points, it will help you to build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

Similarly to the way you do everything else in the world of business, you must make a

plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes. Learn how to create a social media marketing plan and watch your social media game flourish.

Before creating a new social media profile, run a social media audit of your current social

media presence. Social media audits are useful to keep all your social media ducks in a row, such as social profiles and passwords.  Skimping out on social media engagement in your social media strategy can pose a huge threat to your company’s social media presence. The 3 steps to doing social media engagement right are being proactive, always listening, and being engaging.

If you publish amazing, quality content and work to build your online audience of quality

followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own

blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

Visual content can act as a “gateway” to more valuable content. When planning visual

content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services. Vary the appearance of your logo – Experiment with different colors and layouts that clearly communicate who you are. This presents a good opportunity to split test which posts get the best engagement.

If you spend all your time on the social Web directly promoting your products and

services, people will stop listening. You must add value to the conversation. Focus less on

conversions and more on creating amazing content and developing relationships with online

influencers. In time, those people will become a powerful catalyst for word-of- mouth marketing for your business.

Post regularly because the more your audience hears from you, the more trust you’ll be

able to build. Deliver relevant content to ensure that what your audience hears (and sees) is

interesting and fits seamlessly with your brand identity. Post unique content and try not to curate too much of your social media content, as most likely your target audience has seen it before.

Every (smart) business has a website, but not every business gets the desired amount of

traffic to their website. Using social media to drive traffic to your website ranges from the basic tactics everyone should be using, to more sophisticated methods that take a little more time to master.

Smartphones and tablets have also become increasingly popular, a fact that hasn’t been

lost on IT giants such as Google and Facebook, which both now favor websites and pages which feature responsive, mobile-friendly design. But, social media marketers need to pay attention to new platforms which are performing well on mobile and make the most of them when figuring out their new marketing campaign.

‘The most successful marketers often say that one of the reasons that they’ve made it big is because they’ve focused their advertising efforts to target specific audiences, instead of trying to convince everybody about their products. Audience targeting ensures you’ll get the most out of your marketing dollars, and direct your effort where it will breed best results.

Social media marketing is still a very fertile ground when it comes raising awareness

about your brand, promoting your services, and finding the right sort of audience that might be interested in what you have to say or offer. As there is so much information available online, hearing a few key pieces of advice from true experts is something that should help point you in the right direction. Focus your efforts, create high-quality, diverse content, and keep up with the changes.

Source:  Jennie Moon